PAPERBAG - Interview

PAPERBAG
LM



[Vanity]: What is the origin of the name of your store?
PAPERBAG: my store was Blkhrt. I had this idea of a warehouse/garage building with the garage open doors and everything.
i was on mp looking for packaging. I wanted a paper bag.. nothing fancy.. just a old looking paper bag. I thought it would be cute for a store name. So I redid everything and Voila!
i thought "paperbag" would be cute.

[Vanity]: What is your inspiration?
PAPERBAG: Things I own or would wear in my own Real life. Simple, comfortable clothes has always been my choice.
I love prints and bright colors. 

[Vanity]: Define your brand in a few words:
PAPERBAG:young, funky, stylish clothes

[Vanity]: What your store promises to Vanity Fair?
PAPERBAG: Boho-chic